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DISRUPTIVE MARKETING LAB
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UNICORN FASHION AWARD 2020
UNICORN FASHION AWARD 2020

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UFA wants to offer the young designers and talents an
opportunity to launch and develop their brand through an
acceleration programme.

Considering awarded design as an engine of social and
economic change, we understand the importance of opening
dialogues between young talents and renowned
professionals inside the fashion world. The main goal is to
give emerging designers International visibility, to make them
known to a wider audience and to the media.

 

ELIGIBILITY
UFA is open to:
FASHION SCHOOL FINAL YEAR STUDENT/
GRADUATES/ALUMNI
INDIPENDENT FASHION DESIGNERS
EMERGING BRAND
CREATIVE ENTREPRENEURS
We also welcome valoriation of authentic savoir faire and competencies.
 
WHAT WE ARE LOOKING FOR?
We are looking for creators that prioritize quality, creativity, combined with strong personal vision. Our purpose is to connect with the soul behind the products, with dreams first, goals second.
 

We look specifically for innovations and brand stories that fall under one or multiple of the following focus areas:

– Raw Materials
– Dyeing & Finishing
– Manufacturing
– End-of -Use
– Transporting & Traceability
– Sharing our vision of shaping the future of fashion

 
WHAT WE ARE LOOKING FOR?
We are looking for creators that prioritize quality, creativity, combined with strong personal vision. Our purpose is to connect with the soul behind the products, with dreams first, goals second.

We look specifically for innovations and brand stories that fall under one or multiple of the following focus areas:

– Raw Materials
– Dyeing & Finishing
– Manufacturing
– End-of -Use
– Transporting & Traceability
– Sharing our vision of shaping the future of fashion

UFA calls every applicant to focus on a responsible approach towards their creativity and encouraging emerging designers of today to build a better tomorrow!
 
APPLICATION PROCESS
The application process is as mentioned below:
Digital portfolio to be submitted by and no later than 19th of August  2020 – you will be asked to fill in a form and to upload the following material:

– CV in English

– One passport size photo
– Brand Profile: Story/Philosophy (if already existing brand)
– Designer Profile
– Concept of the enrolling visual material
– Detailed explanation of the aspects of the production process (see art. 4 – WHAT WE ARE LOOKING FOR?)
– Photos of past collections
– Video- we want you to make a small 10-15 seconds video answering the following questions: What’s your name? Where do you come from? What motivated you to participate in UFA?

The brands/designers are required to submit Short Fashion Film: Video Story or Photo Story within a concept that best represents their collection or DNA of the brand.

 
APPLICATION PROCESS
The application process is as mentioned below:
Digital portfolio to be submitted by and no later than 19th August 2020 – you will be asked to fill in a form and to upload the following material:

– CV in English
– One passport size photo
– Brand Profile: Story/Philosophy (if already existing brand)
– Designer Profile
– Concept of the enrolling visual material
– Detailed explanation of the aspects of the production process (see art. 4 – WHAT WE ARE LOOKING FOR?)
– Photos of past collections
– Video- we want you to make a small 10-15 seconds video answering the following questions: What’s your name? Where do you come from? What motivated you to participate in UFA?

The brands/designers are required to submit Short Fashion Film: Video Story or Photo Story within a concept that best represents their collection or DNA of the brand.

 
DEADLINES &
IMPORTANT DATES
19th August 2020 // Deadline to apply
10th September 2020 // Announcement of selected Finalists
21st September – October 2020 // Presentation of the brand philosophy, vision & fashion concept along with visual material of the selected finalists in Milan // Announcement of 3 winners
October’20 – January’21 // Acceleration programme for winners
February 2021 // Showcasing collection in Milan
INFORMATION FOR SELECTED FINALISTS
Read the following instructions carefully, because if you are selected,
this is what will be required from you!
– In the last weeks of July 2020, a jury consisting of Industry professionals and leaders will view all the submitted portfolios and fashion film and select the finalists.
– On 9th August, the selected finalists will receive an email informing them of the selection results along with the results announced online. Names, photos, sketches and anything from the portfolio of the selected contestants could be published.
– The online voting would begin. Another round of Jury selection.
– The finalists will have a chance to travel* to Milan in September
– In the last weeks of July 2020, a jury consisting of Industry professionals and leaders will view all the submitted portfolios and fashion film and select the finalists.
– On 9th August, the selected finalists will receive an email informing them of the selection results along with the results announced online. Names, photos, sketches and anything from the portfolio of the selected contestants could be published.
– The online voting would begin. Another round of Jury selection.
– The finalists will have a chance to travel* to Milan in September
Only if they wish to at their expense , this does not affect their selection or finalist position for the Fashion film presentation and award results. (This of course will vary according to any changes or future prescriptions considering the current health care emergency)
INFORMATION FOR SELECTED FINALISTS
Read the following instructions carefully, because if you are selected,
this is what will be required from you!
– Finalists will receive a detailed program of all commitments and deadlines.
– Finalists must communicate any variation of address and/or phone number promptly.
– The three winners awarded for their brand philosophy, vision & fashion concept & visual material would be part of the acceleration programme from the month of October- January.
– The fashion show will take place in February
– Finalists will receive a detailed program of all commitments and deadlines.
– Finalists must communicate any variation of address and/or phone number promptly.
– The three winners awarded for their brand philosophy, vision & fashion concept & visual material would be part of the acceleration programme from the month of October- January.
– The fashion show will take place in February
*Travel to Milan is not a compulsion. We are aware about the current pandemic situation and keeping that and the health situation in mind, the visit to Milan upon being selected as a finalist is up to the contestant and in no circumstance affect their results.
 
EVENT: JURY,
NETWORKING, AND AWARDS

Considering awarded design as an engine of social and economic change, we understand the importance of giving young designers the opportunity to meet, listen to and interact with renowned professionals inside the fashion world.

The main goal is to grant young designers International visibility, and to make them known to a wider audience and to the media.

*The networking event will be subject to the health situation around the world and any notices by the government.
 
EVENT: JURY,
NETWORKING, AND AWARDS

Considering awarded design as an engine of social and economic change, we understand the importance of giving young designers the opportunity to meet, listen to and interact with renowned professionals inside the fashion world.

The main goal is to grant young designers International visibility, and to make them known to a wider audience and to the media.

*The networking event will be subject to the health situation around the world and any notices by the government.
 
THE AWARD

– The top 3 winners will get a chance to be a part of our Fashion Business Accelerator Programme, which will be a 4 month process, in a strategic partnership with a network of like-minded advisors and business people in EU, Japan, China and CIS.

– The finalists designers/ brands will be assisted in their production of the collection as part of the acceleration programmer, if needed by connecting them to Production Labs in Italy or other European countries. (Production cost will be bear by the designer/brand)
– It will grant you access to an extended expertise in fashion, culture and art world and the Italian and European market.
– Our team will work with you to build brand awareness in relevant markets, boost revenues and strengthen your business model and its execution.
– We operate through an integrated approach in marketing and business development.
 
THE AWARD

– The top 3 winners will get a chance to be a part of our Fashion Business Accelerator Programme, which will be a 4 month process, in a strategic partnership with a network of like-minded advisors and business people in EU, Japan, China and CIS.
– The finalists designers/ brands will be assisted in their production of the collection as part of the acceleration programmer, if needed by connecting them to Production Labs in Italy or other European countries. (Production cost will be bear by the designer/brand)
– It will grant you access to an extended expertise in fashion, culture and art world and the Italian and European market.

– Our team will work with you to build brand awareness in relevant markets, boost revenues and strengthen your business model and its execution.

– We operate through an integrated approach in marketing and business development.

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